Everyone Has a Story

Don't invest without knowing it

Every founder shows up with a life story already in progress. Before the deck and before the market size there is a personal narrative shaping how they think about risk, failure, and ambition. Ignore that story and you are leaving valuable information on the table.

One might call this Founder Motivation. It’s one of the few things we can know with measurable certainty early on. Markets change. Products pivot. But a person’s background and internal drivers are stubbornly consistent. They determine how a founder behaves when things break not when things are going well.

If you don’t understand what shaped a founder and what they are optimizing for, you are not really underwriting the company. You are guessing how someone will act under pressure.

Everyone has a story. Understanding it does not remove risk, but it makes risk visible.